Why use the Botani+ label?

Plants to serve naturalness

Plants are increasingly promoted for their medicinal properties and are featured in many products claiming to be natural and to have physiological properties.

In France, the vibrant market for food supplements is a compelling example: 64% of nutraceutical products sold in the country today contain at least one plant (Synadiet).

But are all signals really green?

Differences in product quality and significant risks of falsification can be found in all booming markets.

Particulary in the plant sector, the limited supply of the materials used makes these issues even more pronounced.

Natural resources are in high demand, sometimes leading to production shortages. This lack of availability can lead to falsifications or substituting other plants or plant parts.

There are significant variations in the plants used to make food supplements

It all depends on their selection and original quality, and how they are transformed into extracts and incorporated into the finished product (capsules, tablets, phials, etc.).

Thus, the efficacy and even the safety vary significantly from one product to another.

It is difficult or even impossible for consumers to assess this reality, since they only have the list of ingredients and health claims on the packaging to guide them.

The Botani+ label, a BotaniCERT brand

It is in this context that the Botani+ label becomes very important: (ingredients and finished products), it guarantees that mandatory phytochemical tests have been performed in specialised laboratories for all plant-based products.

The label therefore helps guide consumers towards healthy and effective products, manufactured by responsible brands.

Botani+ is a BotaniCERT brand, an expert laboratory in botany and phytochemistry, located in Grasse (France).

It provides actors in the plant industry with analyses, quality control as well as the valuation of raw materials to finished products while supports these stakeholders by providing advice and training.

> Learn more about BotaniCERT

The Botani+ label explained in a video:

Botani+ guarantees

Botani+, guaranteeing quality and safety through stringent testing

In all sectors, the range of plant-based products continues to grow across all sectors and is becoming almost always systematic in food supplements.

It is becoming more and more difficult to choose between a large number of products making similar health claims.

With the Botani+ label, the consumer is guaranteed a choice of products whose natural ingredients are both effective and safe for their health.

The Botani+ label certifies that a range of stringent analyses have been performed, using chromatographic methods on the plant-based raw materials used in the finished product.

To obtain the Botani+ quality label, the materials of plant origin must undergo tests in specialised laboratories

These tests are done using proven and reliable chromatographic methods.

The phytochemical quality of the plants is assessed to provide consumers with gurantees of safety and efficacy.

3 key tests are performed:

Botanical identification
Plant dilution assessment
Dosage calculations of the active ingredients claimed to be present in the finished product

If just one of these tests is non-compliant, the sample is refused and the Botani+ label cannot be used.

The stringency of these validation processes serves to raise the quality standards of the nutraceutical market while building consumer trust.

Safety

Phytochemical identification makes it possible to guarantee that:

The plant is indeed that claimed on the product label and the right part has been used (leaf, root, etc.).

The plant has not been mixed with other species.

The material has not been enhanced with synthetic or natural molecules.

The active plant ingredients are present in sufficient quantity to authenticate the species with certainty.

Efficacy

Calculating the dosage of the active ingredients in question guarantees that:

The plant has not been overly diluted and its concentration is adequate to ensure the efficacy of the finished product.

The dosage of active ingredients is sufficient to provide the physiological effect sought and corresponds to the claims made on the finished product.